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In 1920, ALC debuted Classic Raspberry Vines® to accompany their "penny candy" black licorice. After many years, and to increase their licorice offerings, ALC debuted Red Vines® in 1952.

In 1958, with the popularity of the Red Vines, ALC introduced the Red Vines Original Red Twists®, packaged in a simple white, waxed coated tray that has turned into the iconic Red Vines tray that is still used today.

Red Vines transcends time and generation. While evoking nostalgia, Red Vines permeates today's culture as a youthful, cool and hip brand. Baby boomers, Gen X and now Gen Y - Red Vines has consistently shaped American culture as the brand continues to be a definitive mainstay of the movie experience.

Red Vines is simply the premiere no-frills snack - fat-free, no preservatives, very low sodium. A favorite at work and at home, in school and in the car, at concerts and the movies, anywhere and everywhere. A candy for self, a candy for sharing, and a candy for generations, Red Vines looks forward to creating fun experiences and lasting memories for years to come whether consuming a single 2oz bag of twist, sharing a bag of bites or enjoying a daily treat from a jar.

Classic. Original. Authentic. Red Vines.

Visit the Red Vines® brand website at www.redvines.com